01Most systems optimize for behavior, not intent.
Clicks, conversions, and history describe what someone did under a set of constraints they never expressed. Intent is the goal behind the behavior — the thing a person, business, or project is actually trying to accomplish. Model it explicitly and the same data yields sharper answers.
02Intent is structured, not a sentence.
Real intent carries constraints, tolerances, timelines, tradeoffs, and priorities. A diner has occasion, budget, distance, dietary limits, and mood. An energy project has load, siting, reliability targets, capital envelope, and interconnection risk. We treat intent as a typed object the system can reason over.
03Domain data is the hard part, and it does not generalize.
Menus, dishes, kitchens, and service patterns behave nothing like interconnection queues, load profiles, and capital schedules. Generic models flatten exactly the detail that decides the outcome. We build domain-specific data layers and fit inference to them.
04A recommendation is only useful if a decision follows.
We measure ourselves on decisions taken and outcomes returned, not on outputs produced. That requires explainability, ranked alternatives, and a record of what was chosen and why.
05Outcomes are the training signal nobody collects.
The loop closes when the result of a decision comes back into the system. Demand realized, project built, cost incurred. Owning that feedback path is the durable advantage — and it is why we build products rather than sell engagements.